Ivy Flowers and Bouquet Shop in Tambo Market,
Iligan, Philippines
Ivy’s Flower Shop is a new website that has not yet been optimized for search engines. Before conducting an SEO audit, we gathered benchmarking data to establish a baseline for comparison after the audit. Following that, we performed a comprehensive website audit to identify areas for improvement before implementing SEO strategies. This audit was crucial for understanding the site’s current performance, usability, and technical health. Our goal is to addressed the identified issues to improve the user experience and boost overall functionality and drive traffic,
Key Areas We Focused On
After the website audit, we focused on the following areas to improve Ivy’s Flower Shop’s online presence:
Website Control:
Ensure the site is connected to Google Search Console, submitted the sitemap, and fixed any crawl or indexing errors. This is important because it helps search engines find and display the website in search results. Without this, the site might not appear in search, no matter how good the content is.On-Page Elements:
We optimized important on-page elements like titles, descriptions, and keywords. This helps improve the relevance of content, making it easier for users to find what they’re looking for, which leads to better engagement and higher rankings on search engines.Technical Issues:
Resolved technical problems, such as broken links and slow load times. Fixing these issues improves how the website functions and makes it more likely to rank higher on search engines. It also prevents users from getting frustrated and leaving the site.Website Usability:
Improved the site’s usability to make it easy to navigate. This helps visitors quickly find what they need, making them more likely to stay on the site and take actions like making a purchase or filling out a contact form.Mobile Usability:
Ensure the site is mobile-friendly, since many people browse on mobile devices. A well-optimized mobile site offers a better experience for visitors, keeps them from leaving, and helps the site rank better in search results.User Experience and Conversion Rate Optimization:
Working on improving the overall user experience to make it easier for visitors to take action, like making a purchase. This includes making the design more user-friendly and ensuring calls-to-action (like “Buy Now” buttons) are clear and easy to follow.Website Security:
The site is secure with HTTPS, which protects user data and builds trust with visitors. A secure site also helps with search engine rankings since Google prefers secure websites. This gives visitors confidence when interacting with the site, such as entering personal information
Some raw data showing the local keyword rankings we tracked with our SEO Team and the SEO Monthly Report after 3 months of optimizing the Ivy’s Flower Shop.
